Hairstylists, You're Invited to This FREE Webinar on Thursday, July 30th at 7pm EST!

Do You Still Second-Guess Every Formula You Mix?

Join us for Formulation Freedom

Join us, FREE, Thursday, July 30th at 7pm EST

You've been doing hair for years. So why does every color formulation still feel like a guess? You know your color theory. You've sat through the classes. But somewhere between the textbook and the color bar, your confidence disappears and you're back to hoping instead of knowing.

Does any of this sound like your week?

  • You ask the client three extra questions not because you need the info, but because you're stalling

  • You've caught yourself Googling a formula for a technique you've done a hundred times

  • You weigh out the developer, then double-check the bottle, then double-check it again

  • You mix slower than you need to, because some part of you is stalling for more certainty

  • You've had your hand on the applicator brush and just... paused

  • You catch yourself thinking, "this looks right" instead of "I know this is right!"

  • You've posted in a Facebook group asking "what would you do here?" for something you technically already know the answer to

  • You've asked a coworker to "just double check this real quick" more times than you'd admit out loud

  • You've waited for someone else to walk by the color bar so you could casually ask their opinion

  • You've added "a little extra" of something — not because the math said so, but because you weren't sure

  • You replay the formula in your head on the drive home, even though the client left happy

  • You've screenshotted a "good" formula so you'd have proof it worked, for next time you doubt yourself

  • You've told yourself "I'll remember this for next time" about the same lesson, more than once

  • You still, after years behind the chair, sometimes think: "Am I actually good at this, or did I just get lucky?"

YOUR INSTRUCTOR

During the FREE, LIVE Virtual Event

Thursday, July 30th at 7PM EST

Elaine Travis

Expert Colorist | Independent Educator | Salon Owner

Elaine Travis has been working as a cosmetologist since 1986, with a focus on hair color.

She has been featured in local and international magazines for her color expertise and recognized in several “Best of” categories as well as Salon Today Top 200 salons.

In 2012, Elaine started Expert Color Solutions, a hair color training program for new stylists just graduating beauty school to provide the skills and confidence necessary to begin a successful career in a salon. She has personally trained all of her own stylists and taken them from beauty school graduate to confident colorist in less than one year earning over $60,000 annually.

She was nominated for the NAHA Award for Educator of the Year in 2021. Her love of hair color combined with her witty sense of humor creates an educational opportunity not to be missed.

🤫 Unlock the Secrets to Formulation Freedom...

Formulation Freedom FAQ -

Who is this workshop for?

This workshop is perfect for stylists of all experience levels who want to improve their haircolor formulation. Whether you’re new to the industry or a seasoned pro!

How long is this class?

The class lasts about 60-75 minutes, packed with time-saving techniques, strategies, and insider tips I’ve developed over nearly 40 years behind the chair. The remaining time will be for Q + A!

Where is this class?

This class will be a LIVE online! You'll receive the link to attend 24 hours before the class!

Will there be a recording if I cannot attend LIVE?

NO! There will be no recording, this is a free class and will be 100% LIVE!

Do I need any special materials for this class?

No special tools are required! I would bring a notebook and pen (and an open mind)!